UTM Link Builder &
Campaign Generator
Easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics. Generate clean, encoded URLs instantly with real-time preview and QR code generation.
Campaign Parameters
Fill in the details to generate your tracking URL.
Paste an existing UTM link to auto-fill these fields!
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
Generated URL
Your tracking link is ready to use.
What is a UTM parameter?
UTM (Urchin Tracking Module) parameters are short text codes added to URLs to help track the performance of campaigns and content. They tell analytics tools exactly where traffic came from.
Why use UTM codes?
By tracking your links, you can see which marketing channels, campaigns, and exact ads are driving the most traffic and conversions, allowing you to optimize your marketing budget.
Best Practices
Use consistent naming conventions, keep parameters lowercase, use dashes or underscores instead of spaces, and only use the parameters you actually need to track.
Frequently Asked Questions
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